Vision
To be the Best and the Biggest World Brand in Apparel Retailing.

Mission
To Make People “Feel Good” and “Look Great”.

This straight-forward mission has served the Giordano Group well since 1981 in guiding its growth from a manufacturer of casual clothing into a leading international retailer of men’s, women’s and children’s apparel. Giordano embodies today’s contemporary lifestyle choices — simplicity in design and quality in substance. Our total commitment to superior service and outstanding quality and value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.

Today, we operate over 2,300 stores in more than 30 countries while continuing to develop and grow Giordano Brands with quality, value and customer service. The essence of Giordano is to provide relevant, essential and timeless fashion for all; and to develop apparel for everyone regardless of ethnicity, nationality or culture, truly illustrating our brand value “World Without Strangers”.

Corporate Values
Quality – doing things right
Knowledge – updating expertise and sharing knowledge
Innovation – thinking out of the box
Service – exceeding customer’s expectation
Simplicity – “Less is More”